Learning objective
Trace a goal through actors and behaviour changes to deliverables worth testing.
Why it matters
A project delivers a feature list while the intended organisational effect remains untested.
Core concept
Ask why the outcome matters, who can affect it, how their behaviour must change and what delivery could support that change. Keep the map as a hypothesis, not a guarantee.
Scenario
A public library plans a new portal to increase adult learning. Attendance data show that shift workers cannot use evening classes.
Worked decision
Map shift workers and tutors, test flexible session times and asynchronous help, and measure actual participation rather than portal visits.
Decision rule
Test the weakest links before scaling delivery.
Ethical boundary
Confusing output delivery with actor impact; omitting actors who bear costs.
AI lens
Use AI to organize evidence, then verify its source and keep decision authority with people.
Quick check
What would invalidate the first proposed action? Confusing output delivery with actor impact; omitting actors who bear costs.
Next step
Complete the Impact Mapping case.