Four Growth Directions for Field & Fork
Classify the options, expose novelty and recommend a staged growth portfolio.
16 minutes
Scenario
Field & Fork sells premium chilled meals through supermarkets in one country. Growth has slowed, and management has proposed eight initiatives without distinguishing the source of growth.
- Your role
- Growth portfolio analyst
- Method
- Ansoff Matrix
Evidence pack
Option A
Increase promotions for current meals in current supermarkets.
Option B
Sell current meals through workplace cafeterias.
Option C
Launch high-protein meals for current supermarket buyers.
Option D
Launch meal-planning software for gyms.
Capacity
The factory has 12% spare capacity.
Constraint
Only €1.2m is available for growth experiments this year.
Constraints
- At least one option must be tested before full investment.
- The portfolio cannot exceed the €1.2m experiment budget.
- Quadrant labels cannot be used as risk scores.
Case steps
Work through each prompt using the evidence pack. These guided cases support self-directed practice; server-scored attempts are not available yet.
Classify options A–D in the Ansoff Matrix.
For options B and C, identify two forms of novelty that the quadrant label does not show.
Design the smallest credible test for one selected option.
Recommend a portfolio of no more than two options with budget gates and stop conditions.