Four Growth Directions for Field & Fork
Classify the options, expose novelty and recommend a staged growth portfolio.
16 minutes
Scenario
Field & Fork sells premium chilled meals through supermarkets in one country. Growth has slowed, and management has proposed eight initiatives without distinguishing the source of growth.
- Your role
- Growth portfolio analyst
- Method
- Ansoff Matrix
Evidence pack
Option A
Increase promotions for current meals in current supermarkets.
Option B
Sell current meals through workplace cafeterias.
Option C
Launch high-protein meals for current supermarket buyers.
Option D
Launch meal-planning software for gyms.
Capacity
The factory has 12% spare capacity.
Constraint
Only €1.2m is available for growth experiments this year.
Constraints
- At least one option must be tested before full investment.
- The portfolio cannot exceed the €1.2m experiment budget.
- Quadrant labels cannot be used as risk scores.
Case steps
Work through each prompt using the evidence pack. Answers and rubric weights stay protected in the interactive flow.
Classify options A–D in the Ansoff Matrix.
For options B and C, identify two forms of novelty that the quadrant label does not show.
Design the smallest credible test for one selected option.
Recommend a portfolio of no more than two options with budget gates and stop conditions.