Methodfield now includes five more methods that connect customer understanding, solution design, business-model testing and focused execution.
What was added
- Design Thinking for framing uncertain human needs and testing solution concepts.
- Business Model Canvas for making business-model assumptions visible and testable.
- Jobs to Be Done for reconstructing the progress behind real customer decisions.
- Customer Journey Mapping for analysing evidence across stages and touchpoints.
- Objectives and Key Results for connecting priorities to measurable outcomes.
Each method ships with a practical guide, a focused lesson, a knowledge assessment and a guided case. Together they form the new Innovation Fundamentals learning path.
New articles
The release also introduces an article library. Five practical articles go deeper into framing before ideation, testing canvas assumptions, conducting switching interviews, choosing the right journey view and writing outcome-based OKRs.
Available in both languages
The complete package is published in English and Russian with matching routes, questions and case structure. Language selection works throughout the guides, lessons, practice cases and articles.
The Lab now contains fifteen methods, three complete learning paths, eighteen guided practice cases and five long-form articles.